Top 8 types of graphic design – Which one suits your purpose better?

Graphic design is a process of visual communication and problem-solving technique by using typography, space, image, and color. Common uses of graphic designs include corporate designs (logos and branding), editorial design (magazines, books), environmental design, communication design, packaging, and signage. A graphics designing agency in Dubai can work on different types of designing tends to serve the purposes of different industries.

The history of graphic design goes back to the 1920s when Benjamin Franklin used his newspaper to promote designs through advertising. In the other parts of the world, like the 19th century, Europe saw the first printed design that differentiated fine art with graphic designs. The word “Graphic design” first appeared in a book in 1922 by William Addison Dwiggins. Later on, people started using it in road signs, packaging, branding, etc.

The 8 types of Graphic Design

Let’s now delve deeper and discover various types of graphic design:

1. Visual identity graphic design

It deals with the visual communication of a brand and its identity. It is the visual aspect of branding that businesses create in order to express feelings and experiences with the brand. The elements associated include logo designs Dubai, fonts, photos and other visuals integrated to promote your brand and for corporate brand identity development.

Visual Identity Graphics also includes standard business cards design, corporate stationery. The designers use a set of visual brand guidelines to ensure brand throughout future communications.

The major role of a visual identity graphic design is that of creating a brand or a corporate image. Brand identity and logo together help in building this image of the company.

1. A Brand is a wholesome perceived corporate image
2. With identity, we mean the visual aspect associated with the overall brand experience and motive
3. Further, the logo of the brand helps your target audience to relate to it via the use of a mark or an icon.

In most brands, identity design revolves around the visual designs around the company. These visual devices are:

• Logo Designing: A symbol of the brands’ identity
• Stationery: Letterhead, business cards, and envelopes
• Marketing collaterals: These include flyers, brochures designing, books, websites, etc.
• Products & Packaging: The product your company sells and the packaging involved
• Apparel Design: Clothing like tangible uniforms, sponsorship tees
• Signage: Interior & exterior design to the organization’s retail outlets
• Messages & Actions: Messages conveyed via indirect or direct modes of communication
• Other communication modes like Audio, smell, touch, etc
• Anything visual that represents the business.

2. Marketing & Advertising Graphic design

Every company runs digital marketing strategies to invoke its target audience. These campaigns involve graphic design so that creativity could engage people. The designs specifically cater to the needs of the people and tell a lot about the product, service or brand.

With digital marketing gathering more traffic to the website, the strategy of graphic designs with marketing campaigns has taken trends. Designs have always grabbed the attention of people. Provoking designs to get more traffic to the campaigns thus driving the visitors to the website.

These marketing and advertising designs include:

• Posters, Banners, and Billboards
• Vehicle wraps
• Magazine and Newspaper Ads
• Email Marketing Campaign graphics
• Social media banners
• Designs for websites, blogs, etc
• Digital Campaigns on Facebook, Instagram, Twitter.

3. User Interface Graphic Design

It refers to designing interfaces for software and machines. These devices vary from computers, home appliances, mobile devices, and other electronic appliances. The whole idea of an interface is to smooth user interaction with these devices.

A good interface uses design technology to improve interactions and improving the aesthetics of the design. The design function works towards basic technical functionality and visual elements.

Be it web page design, theme design, game interface, or mobile app design, all such types of UA designs to work properly, we need UI designers who understand the concept of UI/UX principles. The professionals who work on this task need in-depth knowledge of design. In addition, they should also possess credible acumen of working with upscale UI design tools and technologies.

4. Publication Graphic design

It is the process of integrating text with visuals to support the content. Reader-oriented material needs engaging and high-resolution images to capture the audience’s mind. For example, when we work on alumni magazine we try to add callouts or illustrations to visualize an article. In the case of the research report, we try to figure out ways to visually create data. For annual reports, we try to focus on stories behind the organization’s success.

In multi-layout designs, it is critical to look into small things. Detailed creative pieces attract more attention.

Types of publication design:

• Annual reports
• Brochures
• Direct mail
• Factsheets
• Magazines
• Posters
• Research reports
• Strategic plans
• View books

5. Packaging Graphic Design

Packaging is the science and technology involved with the protection of any ingredient. The idea of packaging started with the protection of material for easier transportation, warehouse storage, etc.

Every retail or FMCG product in the market tries to spice up the packaging to attract buyers. The whole packaging involves a different graphic design. Likewise, the designers work on varied prototypes before finalizing a single packaging. They work on concepts involving the strong influence of industrial or business use. With newer trends and technology packaging industry is evolving every day.

6. Motion Graphic Design

Motion graphic design belongs to a subset of graphic designing and finds its use mostly filmmaking or production through animation. A motion graphic designer is traditionally trained in graphic designing through animations, etc. You can experience a religious use of motion graphic design in the television and film industry. Some prominent applications include title sequences, advertisements, animated logos, websites etc., to create an engaging concept. Experts use this technology in different programs with the support of photography, typography and motion pictures to make them entertaining.

7. Environmental Graphic designs

It works on many design disciplines which includes architectural, interior, landscapes. It shapes up evidence to help people connect to different experiences. The use of a multidisciplinary approach to communicating brand and their stories is one of the key responsibilities of environmental graphic designs. For example, a branding agency Dubai can leverage different branding techniques for their clients. One such technique is wayfinding, which uses strategic signage, landmarks, and visual cues to help people identify locations.

Some examples where these graphic designs can be found are wall murals, office branding, retail stores, events, conferences, etc. This type of technology involves the help of architectural with industrial design concepts to work on different spaces.

8. Art & illusion

The use of art and illustrations as part of efficient communication is quite popular. Designers create Graphic art & illusion to communicate and solve problems. Their art takes a number of forms, from fine art to decoration to storytelling illustrations. This form of graphic design finds lesser use for commercial purpose.

Prominent examples of different art & illusion graphic designs include:

• Graphic patterns in the textiles business
• Motion graphics
• Stock images
• Graphic novels
• Video games
• Websites
• Comic books
• Album art
• Book covers
• Picture books

With so many forms of graphic design available, the selection of the right form depends very much on your requirement. For instance, you may be looking for adept designers to promote your brand through logo designing Dubai, brochure designing, or you may want corporate brand identity development. In any such case, our graphic design and branding agency in Dubai UAE is the best destination to hang around.