Let’s face it. We spend hours upon hours staring at screens. From computers at work to our phones, we dedicate a significant percentage of our days online. And a chunky part of that time is spent on social media.
Whether you’re on social media for personal reasons or otherwise, we know that is have evolved to be one of the most informational and influential platforms of our time. So why are some businesses still dilly-dallying about utilizing this channel? Today, we’re giving you the breakdown of why you need social media marketing for your business!
Your customers are on social media.
Facebook has two billion users, 1.8 billion of which are active monthly. Twitter has 330 million monthly active users. Instagram has 800 million, only a fraction of its owner, Facebook. Why are we telling you about these numbers? To show that your customers are active on at least one of the world’s leading platforms.
Tapping into social media means reaching your existing customers and attracting potential prospects. Your customers are on social media so you should be, too!
Drive targeted traffic
Perhaps one of the best parts of building a solid social media fan following is the ability to drive qualified traffic to your website through targeting. Take launching your newly revamped website for example. It’s like taking a really good selfie. You’d want to post it and get as many viewers as possible. Likewise, you’d want people to know about your new website and check it out. If you have a decently sized following you can expect a fair amount of them to get curious and see what you’ve done to your online space!
Boost your website’s SEO
Now this is a fairly recent perk of using social media for your business. Search engines like Google have begun recognizing the significance and role of social media in creating an online presence. So if you’re active on social media, your chances of appearing on top of search engine results pages are greater!
Reach audiences you never knew existed
One of the best things about social media is reaching an innumerable amount of people you never knew existed. They could be people from your area who have never heard about your business or even beyond your borders! With a powerful online marketing channel like social media, it can be very easy and seamless to attract your new prospects.
It’s free (for the most part)
Yes, that’s right! Its free and open-to-all nature is one of the best-selling points of leveraging social media for your business. There are millions of monthly active users on the world’s most popular social networks, making it easier for both small and big businesses to reach their audiences.
Though free for the most part, social media platforms also allow you to run ads to increase your brand’s visibility and be seen by new eyes. The best part? Running ads on social media platforms like Facebook is very budget-friendly! That’s a win for small businesses that don’t have the funding to pour into thebig time, traditional advertising methods.
Businesses of all sizes from all industries can tap into social media. It has become a vital tool in marketing over the years and we believe it will continue to grow for the years to come. Get more personal with your customers, build brand awareness, and open doors to new opportunities and markets with the incredible power of social media!
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