Challenge

Newsletters are great for keeping subscribers updated on a company’s activities. Considering CryoSave’s bimonthly schedule, it was paramount that we designed a newsletter that was informative for readers without being too overwhelming.

Solution

Instead of simply laying out all the details on the newsletter, we structured their newsletter to be divided into clear sections so that recipients could easily look for what interests them. The newsletter not only showcased where CryoSave has been over the last couple of weeks but it also shared informative content for its readers.