Challenge

To make a site that brings life to the website and projects their future goals.

Solution

While it is known that digitalization and technology will take over the future across all sectors, we decided to animate the logo too and make it to more use than just a visual identity. The logo was animated to navigate the visitor to the various sections in the website. The outer shape of the logo was used to represent the team of Desert Ink and also as a design element in the other sections. With the use of three colours, we created an animated world with the logo, text and icons. Our objective is to create a dynamic and responsive website.