Salon des Grandes Complications
A yearly B2C exhibition that is designed to be a platform for the fine watchmaking sector and independent artisans.
What We Did
Challenge
More than simply informing readers, newsletters can also be a platform to advertise an event and serve as an invitation. Thus, it was paramount that we designed the newsletter with updates while promoting SDGC’s upcoming annual gathering.
Solution
Naturally, the newsletter began with the largest piece of information: details on their approaching convention. Following this, it was divided into sections to highlight newsworthy stories related to the industry as well as the event itself.